Social media: online clothes horse or valuable sales tool?
Ahead of this month’s Social Media Summit, we asks businesses on the fashion panel if social media really does pay off when it comes to sales strategies
Social media has transitioned in recent years from a simple communications tool to a rapidly growing and increasingly competitive business channel. Brands are spending more than ever on social. According to IPG Media: “In Q1 of 2016, social media ad spend was up 130 per cent (€50.8 million) on that same period in 2015.”
The platforms themselves are aggressively competing for audience share, and each new feature release ushers in a wave of new commercial opportunities....
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