Thursday February 27, 2020

Robot Wars

Gráinne Loughran on how Irish firms navigate a crowded market

4th June, 2017
2
Gary Cullen, sales and marketing director, Provident CRM

Almost 12 years on from the launch of Google Analytics, businesses know more about their customer base than ever before. But although information and data relating to customer habits and identities is now easily accessible, the marketplace has never been more crowded or competitive — and keeping abreast of technological advances in marketing has become a vital part of keeping the customer experience at a high.

Artificial intelligence, advanced CRM solutions, social media and data analytics...

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