Reality show: Las Vegas tech event matters again

Tech giants are pouring money into consumer gadgets such as augmented reality (AR) glasses

9th January, 2018
Google ends long CES absence. Pic: Getty

Things changed. The focus of the consumer technology industry swung from hardware to smartphone apps and social media. Companies such as Apple, Samsung, and Google began holding their own, separate product demo days, usually a bit closer to the next holiday shopping season than January

This year, however, the biggest internet companies are pouring money into a growing range of consumer gadgets, many in competition with one another, making CES relevant again.

At the 4,000-exhibitor...

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