Reality show: Las Vegas tech event matters again

Tech giants are pouring money into consumer gadgets such as augmented reality (AR) glasses

9th January, 2018
Google ends long CES absence. Pic: Getty

Things changed. The focus of the consumer technology industry swung from hardware to smartphone apps and social media. Companies such as Apple, Samsung, and Google began holding their own, separate product demo days, usually a bit closer to the next holiday shopping season than January

This year, however, the biggest internet companies are pouring money into a growing range of consumer gadgets, many in competition with one another, making CES relevant again.

At the 4,000-exhibitor...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Hard Station: the strange world of tech embargoes

More Tech Brian Lloyd 5 months ago

Podcast: CWSI on securing remote workers during lockdown working

Podcast: Avaya on improving connectivity through the crisis

Tinkerer tailors a solution for property owners to save on water bills

More Tech Emmet Ryan 7 months ago