Friday February 28, 2020

Plugging in your pets

Róisín Kiberd meets the Irish start-ups leading the charge in the growing area of pet tech

3rd November, 2019
Timothy and James McElroy of ‘We can offer pet owners an alternative’ Picture: Feargal Ward

Readers of a certain age will remember, the highly marketed, disastrously mismanaged dotcom-era website for pet e-retail. Back in 1998, the site burned through $300 million in funding in the belief that the world was ready for home-delivered dog food, only to disappear entirely by the year 2000.

Today is remembered as a fiasco, but times have changed and the world is ready to buy pet food online - and pet toys, pet accessories, maybe...

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