Readers of a certain age will remember Pets.com, the highly marketed, disastrously mismanaged dotcom-era website for pet e-retail. Back in 1998, the site burned through $300 million in funding in the belief that the world was ready for home-delivered dog food, only to disappear entirely by the year 2000.
Today Pets.com is remembered as a fiasco, but times have changed and the world is ready to buy pet food online - and pet toys, pet accessories, maybe...
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