Nike’s self-tying sneakers might not be a runner
Bluetooth-enabled Adapt BBs are a big step forward in terms of tech, but they aren’t the flashiest and will be a hard sell at $350
Now even your shoes are smart, so long as you’re willing to spend big. Nike unveiled the Adapt BBs last week, its bluetooth-enabled sneakers that you can tie to your smartphone.
This is the second generation of smart shoes from Nike but they are clearly a step forward in terms of tech, and the push from the shoemaker clearly shows that it feels this could be a breakthrough. The launch was measured well,...
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