Thursday May 28, 2020

Nike’s self-tying sneakers might not be a runner

Bluetooth-enabled Adapt BBs are a big step forward in terms of tech, but they aren’t the flashiest and will be a hard sell at $350

Emmet Ryan

Technology Correspondent

20th January, 2019

Now even your shoes are smart, so long as you’re willing to spend big. Nike unveiled the Adapt BBs last week, its bluetooth-enabled sneakers that you can tie to your smartphone.

This is the second generation of smart shoes from Nike but they are clearly a step forward in terms of tech, and the push from the shoemaker clearly shows that it feels this could be a breakthrough. The launch was measured well,...

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