Network without end

Is wifi more important than sex? To some people, yes it is - and that’s where US firm Belkin comes in

19th November, 2017
Chet Pipkin, chairman and chief executive of Californian electronics maker Belkin Picture: Fergal Phillips

If you redesigned Maslow’s hierarchy of needs today, nestled between safety and the need for intimate relationships and friends would be wifi. In fact, many people consider good wifi more important than sex.

When global market intelligence firm IDC surveyed 1,002 adults in the US, wifi was ranked as number two of items that people did not want to live without.

The research, sponsored by the Belkin-owned brand Linksys, also found that 84 per...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Hard Station: the strange world of tech embargoes

More Tech Brian Lloyd 3 months ago

Podcast: CWSI on securing remote workers during lockdown working

Podcast: Avaya on improving connectivity through the crisis

Tinkerer tailors a solution for property owners to save on water bills

More Tech Emmet Ryan 5 months ago