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Is wifi more important than sex? To some people, yes it is - and that’s where US firm Belkin comes in

19th November, 2017
Chet Pipkin, chairman and chief executive of Californian electronics maker Belkin Picture: Fergal Phillips

If you redesigned Maslow’s hierarchy of needs today, nestled between safety and the need for intimate relationships and friends would be wifi. In fact, many people consider good wifi more important than sex.

When global market intelligence firm IDC surveyed 1,002 adults in the US, wifi was ranked as number two of items that people did not want to live without.

The research, sponsored by the Belkin-owned brand Linksys, also found that 84 per...

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