Sunday July 5, 2020

Netflix’s $5bn budget sets off an arms race in cable

There’s no space for schedule fillers, prompting a surge in spending on programming - and increasing worry for investors

6th March, 2016
Robin Wright and Kevin Spacey, stars of Netflix’s House Of Cards

Media companies have settled on a strategy to combat declining viewership at their TV networks: spend, spend, spend.

Discovery Communications, Viacom and Starz have all said in recent weeks that they must spend more on programming. While that’s good for viewers, who get to watch an unprecedented number of new TV shows, it’s worrisome for investors who have already sent media stocks tumbling over concerns about shrinking TV audiences and slumping advertising sales....

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Sextech creates a platform for gender equality and diversity in sex education while challenging negative perceptions of how sex and sexuality are presented

Caroline West | 1 month ago

Steorn was the start-up that claimed it could create free energy using magnets, and tried to prove it for 15 years and €23 million. In his new book, The Impossible Dream, Barry J Whyte traces the company’s journey from maverick upstart to spectacular flame-out. In this excerpt, he meets co-founder Shaun McCarthy, who candidly examines his own vision, errors, and legacy

Barry J Whyte | 1 month ago

Business Post Tech Editor Emmet Ryan is joined by Michael Conway of Renaissance and Gary Robinson of Uleska for a discussion about security issues for businesses during lockdown. The lockdown security podcast is sponsored by Renaissance

Emmet Ryan | 2 months ago