Wednesday February 26, 2020

MIT professor warns that ‘digital lipstick’ can hide need for change

Joe Peppard, who is originally from Dublin, told The Sunday Business Post that Irish businesses are treating digital as a technical, rather than a people, problem

Emmet Ryan

Technology Correspondent

@emmetjryan
18th February, 2018
Professor Joe Peppard, principal research scientist at MIT Picture: Fergal Phillips

A professor at Massachusetts Institute of Technology (MIT) is wary of the approach Irish firms are taking towards digital transformation.

Joe Peppard, who is originally from Dublin, told The Sunday Business Post that Irish businesses are treating digital as a technical, rather than a people, problem.

Peppard said this approach was going to end up costing companies dearly and limiting their ability to compete internationally.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Co-founder predicts €4 billion plus market for special microchip used in mobile phones, cars and wearables

Emmet Ryan | 3 weeks ago

Search giant to pay undisclosed sum for Dublin-based firm that helps local retailers sell online

Róisín Burke | 1 month ago

Irish business signs partnership with Canadian firm Instant Brands to bring more users to its platforms

Emmet Ryan | 2 months ago