Microsoft and Volvo collaborate on augmented reality showrooms

HoloLens goggles to be used for showroom demonstrations

20th November, 2015
The companies plan to collaborate on other auto technology Credit: Bloomberg

Microsoft and Volvo are working together to bring Microsoft’s HoloLens augmented-reality goggles to Volvo showrooms next year to spruce up safety-feature demonstrations, car customisation and test drives.

In a prototype demonstration at Microsoft’s headquarters in Redmond, Washington, the companies used HoloLens to show off Volvo’s new S90 mid-size luxury sedan, announced in September and set to be unveiled to the public at this year’s Detroit Auto Show.

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