Friday February 28, 2020

Lightning strikes: Savvier shoppers are a challenge for retail staff

But Salesforce sees an opportunity to bring its CRM software out of the back office and onto the shop floor

7th February, 2016
Carl Dempsey, vice-president of sales engineering EMEA for Salesforce

Salesforce has launched a new user interface called Lightning in a bid to adapt to changing customer demands.

“Salesforce has been the leader in the sales category in Gartner’s Magic Quadrant for the last eight years. We like to think we know a thing or two about sales. But we are all more demanding customers now,” said Carl Dempsey, vice-president of sales engineering EMEA for Salesforce.

Lightning is partially aimed at...

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