Friday July 10, 2020

Jane Ruffino: Goal for podcast sponsors is to reach a motivated, niche audience

Podcasting is like producing an original album of long-form journalism

28th August, 2016
Mailchimp benefited from Serial's success

I’m writing this wearing my Mailchimp t-shirt. Its customer service team sent it to me a few years ago following a helpdesk chat where I was apparently pretty entertaining in my newsletter software mini-crisis. A few months later, that t-shirt became hot property, thanks to Serial, a true-crime podcast that was spun off from long-running storytelling programme This American Life.

Serial created the world’s first podcast celebrity, in its producer and presenter Sarah...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Sextech creates a platform for gender equality and diversity in sex education while challenging negative perceptions of how sex and sexuality are presented

Caroline West | 1 month ago

Steorn was the start-up that claimed it could create free energy using magnets, and tried to prove it for 15 years and €23 million. In his new book, The Impossible Dream, Barry J Whyte traces the company’s journey from maverick upstart to spectacular flame-out. In this excerpt, he meets co-founder Shaun McCarthy, who candidly examines his own vision, errors, and legacy

Barry J Whyte | 2 months ago

Business Post Tech Editor Emmet Ryan is joined by Michael Conway of Renaissance and Gary Robinson of Uleska for a discussion about security issues for businesses during lockdown. The lockdown security podcast is sponsored by Renaissance

Emmet Ryan | 2 months ago