Jane Ruffino: Disruption has become a meaningless buzzword for a shortcut to growth
Narratives feed our need for stories about plucky little rogues taking down giants
L ast week, Sunny Balwani, the chief operating officer of blood-testing start-up Theranos, left the company. Theranos was founded in 2003 by Elizabeth Holmes, a Stanford drop-out who believed she could revolutionise the blood-testing industry by replacing venipuncture with a finger prick. In 2014, the company was valued at $9 billion. Board members included top US politicians, and investors included Larry Ellison, former chief executive of Oracle.
Holmes was a rare example of a woman college dropout, starting...
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