'It's one thing embracing technology, it's another thing doing it right'

The ease of setting up a digital business has allowed disruptors to take on the insurance industry

14th October, 2016
Sean McNulty

What's your name?

Sean McNulty

What position do you hold?


How long have you held the position?

2 years

What are your day to day responsibilities?

Juggling mainly. We’re taking on a very old and mundane process (financial planning) so I am always working on the Customer Experience (CX) of the software and business strategy. Sound-boarding with the development team and working closely with our marketing and PR guru to ensure we are getting the right message to the right people. Other than that it’s every other task that comes with turning a dream into a business.

What is your professional background?

I worked as a financial planner for a time before going back to college to complete an MSc Finance before following a passion I had at the time the get into capital markets. I worked with JP Morgan for 3 years before taking the plunge and starting MyMoneyPlatform. I also worked with 3D Issue, a digital publishing software business founded by my brother. I worked in sales and marketing in the early stages and gained a great understanding of the Irish start-up landscape.

Tell me about yourself away from work?

Honestly, there’s not much time outside work at the minute. It’s 8am starts and 3am finishes most days. I am a firm believer in a healthy body, healthy mind however, so I exercise as often as possible. I am running the Dublin marathon at the end of the month, so here’s hoping I make it to the finish line. My two dogs, Optimus and Cookie, keep me on my toes otherwise.

Tell us something very few people know about you?

I was on a plane arriving into New York when the planes hit on 9-11. Also I spent 5 months motor-biking through SE Asia.

You are speaking at the 2016 Future of Insurance conference. What is your talk about?

Millennials and insurance planning

What challenges do you see for the insurance sector?

It’s one thing insurance industry (finally) embracing technology, it is another thing doing it right. Today consumers talk with their feet and custom. There has always been a dark corner in insurance industry and typically it’s the consumers who have inhabited it because of the lack knowledge and laziness. The internet and the ease of setting up a digital business and technology has allowed disruptors to take on the industry incumbents. We have seen what has happened to the market share of banks with FinTech, and it’s far from over.

Where would you like to see the industry in 10 years time?

Open and easy to navigate for consumers.

Sean McNulty, Founder of MyMoneyPlatform will be speaking at The Sunday Business Post Future of Insurance Summit on November 18 at The Gibson Hotel in Dublin. See www.futureofinsurance.ie for further details.

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