Friday August 14, 2020

iPhone hype can’t mask the clouds looming on the horizon

The new Apple devices weren’t much of a departure from current models

11th September, 2016
Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple iPhone 7 during the launch last week Pic: Getty

Strange things are happening in the land of Apple. The company announces new products and the typical frenzy is instead more of a polite clap.

These low expectations are the best thing that could happen to the tech giant right now. The question is whether it squanders its breathing room.

At Apple’s annual product circus last Wednesday, the company managed to pull out surprises like the first Nintendo game for smartphones and cool-looking (but insanely...

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