Intelligent design is IBM’s way forward

In a bid to stay relevant and reverse 17 straight quarters of falling revenue, IBM has switched its focus to design thinking

31st July, 2016

A few months ago, senior executives at Vodafone’s Irish division sat down with a 16-year-old boy to ask him about his daily routine and, specifically, how he uses his smartphone.

The kid told them that the first thing he does in the morning is check Snapchat. On the way to school, Snapchat. On the way home, Snapchat. Sometimes he stops by an ice-cream shop, picks up frozen yogurt bars and uses the free...

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