Improving your customer’s experience

Gráinne Loughran looks at the challenges for firms looking to retain clients while also breaking into new markets

2nd April, 2017
2
Kerry-Anne Pollock, head of customer success with Ergo

The ability to attract and retain as many customers as possible is the holy grail of business development. The methods businesses use to do this are changing rapidly. Advances in data analytics, augmented and virtual reality, social media and CRM adoption mean that businesses must continually keep up with technological developments to maintain a strong relationship with their customers. This is particularly relevant as the deluge of information and advertising online means it’s more difficult...

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