Huawei: A new pretender to the throne

The Chinese phone maker signalled clear intent to challenge Samsung and Apple at the launch of its P20 in Paris

Emmet Ryan

Technology Correspondent @emmetjryan
1st April, 2018
Jim Xu, president of consumer, Huawei

Huawei believes it can succeed where other would-be major players in the smartphone market have failed – and it aims to do this through attrition. Sheer size is the biggest weapon in the Chinese phone maker’s arsenal and it all-but declared war on Apple and Samsung last week.

HTC had the phones but didn’t have the chops to compete. Nokia didn’t see the avalanche headed its way. Sony saw a battle as being...

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