HP goes down subscription route

Users subscribe for a certain number of pages of printing per month

7th May, 2017
Gary Tierney, managing director at HP Ireland

HP Inc has launched a subscription model print service in a bid to appeal to changing consumer trends.

HP Instant Ink is a subscription ink process where users subscribe for a certain number of pages of printing per month, as opposed to buying individual cartridges.

“At HP, we’re continually reinventing our products and services to meet the evolving needs of customers and deliver technology that makes life better for everyone. Taking this approach to consumer...

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