Saturday July 11, 2020

How flexible is your CRM app?

Sifting through CRM options is no easy challenge

6th December, 2015
Clint Oram, co-founder and chief technology officer, Sugar CRM

With open-source software becoming increasingly popular in business, it’s no surprise that customer relationship management (CRM) has its fair share of open-source contenders.

But according to Clint Oram, co-founder and chief technology officer of Sugar CRM, open source is more than just a marketing claim – it has to do with making sure your CRM application is as close a match to your needs as its possible to get.

“What’s ironic is that...

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