Saturday April 4, 2020

Hard slog for the small YouTuber

The biggest impact has been raising the bar to make money

Emmet Ryan

Technology Correspondent

@emmetjryan
22nd March, 2018
2
Pic: Getty

The message from Philipp Schindler was clear. Google’s chief business officer said “if our publisher partners don’t grow, we don’t grow”.

The message was also clear regarding YouTube. You’d better not be too small because the plan is still a bit vague.

Google arrived at Ad Week Europe last year in repentant mode and needing to make good with its partners. Extremist content was picking...

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