Thursday August 13, 2020

Gadget watch: Nokia on the highway to success

Nokia has essentially gone for the mid-range max with the 7 Plus. By not trying to compete with the Galaxy S9, it actually creates an opening to do battle with it

Emmet Ryan

Technology Correspondent

@emmetjryan
13th May, 2018
Nokia 7 Plus Price: depends on operator

The return of Nokia as its own thing, and not a subsidiary of Microsoft, was a big shot in the arm a year ago, one that was broadly welcomed because the smartphone market somewhat needed a hard boot in the backside.

Add in the nostalgia factor, which Nokia played on hard, and this was a brand that had the goodwill required to at least make folks think about its handsets.

In this game of musical...

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