Fold war: Samsung's bid to be the king of cool

With the release of the $1,980 Galaxy Fold, Samsung challenges Apple’s claim to premium pricing and unleashes, in what looked like a mature market, the same kind of race that Apple started with the first iPhone

22nd February, 2019
The new Samsung Galaxy Fold being unveiled. Pic: Getty

The ability to price its phones at a premium to other manufacturers’ products is, arguably, Apple’s biggest advantage, established during a few crucial years at the end of the 2000s while Nokia lost its way, Microsoft failed to compete and Google still worked on its Android operating system.

Now, Samsung is making a grab for the premium price-setter’s crown with an innovation as bold as Steve Jobs’s abolition of the physical keyboard....

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Hard Station: the strange world of tech embargoes

Podcast: CWSI on securing remote workers during lockdown working

Podcast: Avaya on improving connectivity through the crisis

Tinkerer tailors a solution for property owners to save on water bills