Expedia: Taking data on a trip
Keeping at the top of the market requires investment in deep technology
Once upon a time, the travel business was simple — simple and expensive. High street travel agents controlled the market and travellers took whatever they could get. The only cheap flights were empty standby seats and cheap package deals were only available as leftovers. The rise of the online travel agent (OTA), in parallel with the budget no-frills airline, changed things forever.
Pre-eminent among OTA is Expedia. Founded in 1996 as one of Microsoft’s early...
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