Emmet Ryan: 'Samsung’s bloated Unpacked misses the point'

There’s hope yet for the Galaxy S8 but Emmet Ryan says the mothership needs to rethink its approach to winning over customers

Emmet Ryan

Technology Correspondent @emmetjryan
30th March, 2017
Samsung's Justin Denison unveils the Samsung Galaxy S8 and S8+ during Samsung Unpacked. Pic: Getty

Boring the media is fine, boring stakeholders isn’t too bad either at the end of the day. Boring your most devoted customers is nothing short of idiotic. This event had oodles going for it. Over 400,000 people were tuned in to the live stream before it kicked off and the viewers, the bulk of whom were not resellers, tech partners, or members of the media, were fine early on. Viewership in the first half peaked...

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