Editor’s Letter: Your Child Is Ugly And Nobody Cares About It
Last month, a close friend sought some advice regarding publicising his book; it’s his first one, which he self-published. He’d had a great initial push through crowd-funding and was now seeking a second wind to help with the charge towards the Christmas market.
After lots of scattered bits about how to get to the point quickly, I settled on getting him to focus on what I said in the headline of...
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