Tuesday November 24, 2020

Driving business with relationships

CRM is changing. Having grown from simple beginnings as a contact management system for sales reps, it has moved to become central to many business activities. In fact, today’s CRM is about more than just managing customer relationships – it’s about managing a business in its entirety, writes Jason Walsh

2nd July, 2017
6

Managing relationships with customers is central to all business, but customer relationship management (CRM) software has long been seen as simply a sales tool. Today’s CRM, though, is much more powerful, and can even drive change in a how a business operates.

One area where CRM’s benefits can clearly be seen is in its use in specialist business applications and sectors. While every CRM application can work across industries, it is in meeting...

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