Don’t change anything, for Peats’ sake

The owners of the 50-year-old electronic wholesaler fear Brexit could lead to major supply issues

Emmet Ryan

Technology Correspondent @emmetjryan
6th October, 2019
Geoff and Geoffrey Peat of Peat’s Wholesale: ‘Amazon has been a game-changer, and not in a positive way’ Pic: Fergal Phillips

The titles ‘junior’ and ‘senior’ never suited the Peats. They decided years ago that, instead, the elder and owner of Peat’s Wholesale would be Geoff while his son, the managing director, would be Geoffrey.

Whatever about their first names, their surname has been associated with TVs, PCs and everything else in electronics for generations of Irish people. Geoff and Geoffrey run the wholesale business, which is celebrating 50 years...

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