Digital marketing: The Core Component

A company’s website has to be the foundation of any successful digital marketing strategy, writes Deirdre Cashion

15th April, 2015

T he internet has revolutionised the way in which we search for and purchase products and services, forever shifting buying power from vendor to consumer. Long gone are the days when consumers sat passively by, waiting to be hit by the next wave of slick advertising messages through TV, print or radio campaigns.

The internet empowers consumers, giving them an unprecedented level of choice and they’re using it.

InsideView estimates that 89 per...

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