Saturday October 24, 2020

Digital marketing: The Core Component

A company’s website has to be the foundation of any successful digital marketing strategy, writes Deirdre Cashion

15th April, 2015

T he internet has revolutionised the way in which we search for and purchase products and services, forever shifting buying power from vendor to consumer. Long gone are the days when consumers sat passively by, waiting to be hit by the next wave of slick advertising messages through TV, print or radio campaigns.

The internet empowers consumers, giving them an unprecedented level of choice and they’re using it.

InsideView estimates that 89 per...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Emmet Ryan speaks to Paul Conaty, Principal Consultant at CWSI, about the challenges of maintaining privacy and security through remote working

Emmet Ryan | 1 day ago

Emmet Ryan speaks to Amy Marks of Autodesk, the Queen of Prefab, who explains the increasingly vital role prefabrication is playing in construction and how the technology has evolved in recent decades

Emmet Ryan | 2 days ago

Emmet Ryan speaks to Markets Editor Ian Guider about Tuesday’s iPhone 12 launch and what we can expect from Apple’s latest smartphone offering

Emmet Ryan | 1 week ago