Data analytics to revolutionise the way sponsors target brands
In a decade from now event organisers will provide data collection as a standard part of sponsor activation
Data analytics is going to change the way organisations manage sponsorship and trade events, according to the founder of Fish.
“In ten years, an event organiser is going to provide data collection as a standard part of the offer for a sponsor activation,” said Mike Gilvar, chief executive of Fish, a company that provides data management tools for event organisers.
The business is working with the NFL to monitor attendee activity at two...
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