Data analytics was high on the agenda for a bunch of firms in attendance at Dreamforce, Salesforce’s annual get together in San Francisco last month.
The event, which had 170,000 attendees, brought together customers and partners from the CRM giant in the tech hub. Dan Balmer, director of global marketing at Aston Martin, told Connected that firms like his need to have a better insight into the customer journey, particular with missed opportunities.
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team