Data analytics a hot topic at San Francisco get-together

Firms want better insights into the customer journey

6th November, 2016
Director of global marketing at Aston Martin Dan Balmer

Data analytics was high on the agenda for a bunch of firms in attendance at Dreamforce, Salesforce’s annual get together in San Francisco last month.

The event, which had 170,000 attendees, brought together customers and partners from the CRM giant in the tech hub. Dan Balmer, director of global marketing at Aston Martin, told Connected that firms like his need to have a better insight into the customer journey, particular with missed opportunities.

“Understanding...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Hard Station: the strange world of tech embargoes

More Tech Brian Lloyd 3 months ago

Podcast: CWSI on securing remote workers during lockdown working

Podcast: Avaya on improving connectivity through the crisis

Tinkerer tailors a solution for property owners to save on water bills

More Tech Emmet Ryan 5 months ago