Customer experience to define the future of SaaS

SaaS businesses are diversifying, providing specialist services to make management of customer experiences easier, writes Emmet Ryan

Emmet Ryan

Technology Correspondent @emmetjryan
24th September, 2017
3
Ryan Smith, chief executive, Qualtrics: ‘SaaS is an element of a new frontier’ Picture: Maura Hickey

Customer experience is going to define the growth of Software as a service (SaaS) businesses according to Ryan Smith, chief executive of Qualtrics.

Smith, who started the company in Provo, Utah, 15 years ago said the strength of any tech business was its ability to change. He said Saas firms and their customers are going to need to make significant moves in the near future around customer experience.

“Tech has totally changed and you have to...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Hard Station: the strange world of tech embargoes

More Tech Brian Lloyd 5 months ago

Podcast: CWSI on securing remote workers during lockdown working

Podcast: Avaya on improving connectivity through the crisis

Tinkerer tailors a solution for property owners to save on water bills

More Tech Emmet Ryan 7 months ago