Leela Srinivasan wants to change how people think about SurveyMonkey. The Scotswoman is chief marketing officer at a business that has significant brand recognition, but has also struggled to make people realise the depth of what it does.
SurveyMonkey is an online service for questionnaires and surveys. The cloud-based service offers free access to its basic offering and more detailed data analytics tools for businesses.
“It’s a company that has been around for 20 years...
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