CRM: Think first before you change a relationship

CRM has changed dramatically in recent years to suit a changing market, but not every business is aware of the possibilities it presents

4th December, 2016
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Gary Cullen, sales and marketing manager, Provident CRM

Most people we speak to fall into two groups,” said Gary Cullen, sales and marketing manager at Provident CRM. “The first aren’t aware really of what CRM can do for them. They tend to make decisions based on price, and opt for products which fit right now but might not allow the business to grow later.”

According to Daniel Heck, senior director of marketing, EMEA, at SugarCRM: “There is a...

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