Most people we speak to fall into two groups,” said Gary Cullen, sales and marketing manager at Provident CRM. “The first aren’t aware really of what CRM can do for them. They tend to make decisions based on price, and opt for products which fit right now but might not allow the business to grow later.”
According to Daniel Heck, senior director of marketing, EMEA, at SugarCRM: “There is a...
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