Friday August 7, 2020

Connected Podcast: Webby nominee Barry O'Sullivan of BBDO

O’Sullivan and his team put together a virtual reality experience to make people see through the eyes of a drunk driver

Emmet Ryan

Technology Correspondent

@emmetjryan
24th May, 2019

Barry O’Sullivan of BBDO joins the big show to talk about a truly fascinating campaign he put together that ended up being amongst the rare Irish creations to get nominated for a Webby award, the internet’s version of the Oscars.

O’Sullivan and his team put together a virtual reality experience to make people see through the eyes of a drunk driver. O’Sullivan talks to Emmet Ryan about the concept behind the campaign, the technical challenges, and how IT is changing the thinking within the advertising industry.

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