Catering for the customer
Sports bodies such as the PGA European Tour are engaging customers by personalising the content they receive
Data analytics is now vital for the success of major sports bodies, according to one of golf’s leading digital gurus.
“Everyone is looking at investing in this. It’s not just about direct product sales. It’s about catering to the fan and pleasing them so we can leverage them for partners and to upsell products to them,” Marc Fernandez, the PGA European Tour’s head of customer relationship management (CRM) and digital commercial, told The...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Podcast: CWSI on securing remote workers during lockdown working
Emmet Ryan speaks to Paul Conaty, Principal Consultant at CWSI, about the challenges of maintaining privacy and security through remote working
Podcast: Avaya on improving connectivity through the crisis
Emmet Ryan speaks to Aidan Furlong, Avaya country manager, and Seamus Carter, sales engineer about the evolution of the company during the coronavirus crisis
Tinkerer tailors a solution for property owners to save on water bills
Plumber Dave Hogan set up Smart Flow, a water technology business that helps identify leaks and other issues to cut out water waste