Business must move faster on user experience

Google’s update earlier this month to downgrade sites that weren’t mobile-optimised may have come as a shock to the system for many businesses, but Randall Snare, digital strategist and designer at Each & Other, said the move doesn’t mean it will res

31st May, 2015
Business must move faster on user experience
Randell Snare, digital strategist and designer at Each & Other

Snare, who was speaking about user experience (UX) at The Sunday Business Post’s Swipe summit last week, said businesses were too often reactive when it came to improving their online presence.

“UX is a process, a way of thinking, rather than just a thing that you do. I see companies having wake-up calls all the time. They suddenly become aware that everything is wrong,” Snare said.

“Most companies are focused on...

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