Saturday April 4, 2020

Business Analytics and Big Data: Putting data to work

Make sure you have a strong business case for an analytics project, then find the best tools to execute it. Ian Campbell takes advice on big and small data strategies.

1st March, 2015

O rganisations are swamped in data. A steady trickle from accounts and ERP packages was swelled with the advent of email, e-commerce and the increasing use of CRM. Now, with new technologies able to scrape unstructured and as well as structured data, and “big data” entering the lexicon of business language, we’re waking up to a deluge.

The challenge is where to start turning it all to business advantage. Organisations will...

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