O rganisations are swamped in data. A steady trickle from accounts and ERP packages was swelled with the advent of email, e-commerce and the increasing use of CRM. Now, with new technologies able to scrape unstructured and as well as structured data, and “big data” entering the lexicon of business language, we’re waking up to a deluge.
The challenge is where to start turning it all to business advantage. Organisations will...
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