Beyond the fear factor
Cyber-security firms need to increase trust, and raise user awareness of what’s worth protecting and how to address threats
Overly complex messaging, and a reliance on fear to sell products, is turning customers away from cyber-security, according to experts in the field.
Irish IT security firms and re-sellers need to streamline their message so customers don’t get bored, according to Eoin Keary, founder of EdgeScan, and Calum MacKenzie, a security consultant with Integrity360.
“The security industry has been guilty, in many respects, of selling fear, doubt and uncertainty. We have matured as...
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