The road to business is paved with good intentions. Each company wants to do things differently, achieve more for less and be as successful as they can.
While they are understandable aims, it usually means the boring and more practical elements are pushed down the list, despite their importance.
None more so than data backup and recovery, which is something that is crucial for every business now, thanks to the reliance on digital services. When thinking about this, the mind usually conjures up images of malware and ransomware attacks, but it’s the more mundane events like hard-drive failure that can be a real gut-punch to a business.
If that happens and you don’t have backups, you’ll be in serious trouble.
“We still have a lot of people who don’t fully appreciate the importance of having proper backups,” said Michele Neylon, chief executive, Blacknight. “It’s one of those things, like we’re all used to wearing seatbelts in cars, but in the 1970s they were a new thing, they weren’t the norm.
“Nowadays, when people get in to the back seat, they’ll put on a seatbelt, whereas a couple of years ago seatbelts at the back of a car were a weird thing that happened to be there.
“The thing with backups is the bigger companies, they probably have some internal processes and rules that mean they’re going through that checklist but for a lot of smaller businesses, backups are not something that they would consider, be it for their desktop, for their phones, emails, websites, everything else.”
With GDPR in effect, businesses should be acting more responsibly with their data, yet the rate of data accumulation is only going to grow. As we become more reliant on digital products, internet speeds become faster, and files grow in size, businesses will need more space to store backups, and providers will have to keep up.
“The issue in a lot of data storage now is you need more of it,” said Michael Conway of Renaissance. “It’s like having shelves in a house, you keep buying stuff and acquiring stuff, so basically with data we’re absorbing a lot of it.
“If you look at the average laptop, a terabyte is quite common and certainly half a terabyte is more than common. If you look at your average smartphone, 128GB, 512GB, you’re getting bigger and bigger storage.
“Data is also getting bigger. If you even look at the technologies out there, even with smartphones, you look at the average smartphone which is a very high-res camera, it does HD videos and stuff like that. It’s very easy to start accumulating them and that’s the same right through to the business world . . . it used to be black and white or monochrome screen.”
While it’s a growing concern, much of the issue is the lack of appreciation for backups and their usefulness. While it does require a process to set up, the understanding mightn’t be there, which is why it’s important not to get bogged down by jargon or buzzwords when stating its importance.
“[It’s about] getting people and businesses to appreciate the importance of having backup, even though there might be a cost associated with it,” said Neyton. “It’s like if you have a car, you insure it, you have a house, you insure it. A backup is like an insurance policy for your business and for your digital assets, be it personal or otherwise.”
It’s a sentiment backed up by Darragh Canavan, the sales director of DataString, who says creating awareness of a company’s needs and obligations can be a challenge.
“It’s trying to create that awareness and that realisation to end users that you need to have a copy of your data off-site and it’s surprising how many companies don’t understand their obligations in that area,” he said.
“It’s really surprising and 40 per cent of businesses in Ireland use some kind of cloud backup or online backup service. For the other 60 per cent, it’s very difficult to tell. We see a lot of companies which are literally doing their backup to a disk or hard drive or tape and subsequently they’re not meeting their requirements under the data protection acts or GDPR”.
Keeping up with the changes
“The biggest trends we are seeing are the growth in the volume of data, expansion of the types of data and an acceleration in the speed at which data is being generated,” said Declan Hogan, head of industry segment sales, Hewlett Packard Enterprise Ireland.
“As a result, storage vendors have had to react to these trends with innovations to meet business requirements. The biggest recent developments have been the move to all flash arrays and storage virtualisation, along with the introduction of storage class memory and NVME (Non-Volatile Memory Express).”
When you start delving into the process of data backup and recovery, it becomes a little clearer why some mightn’t jump into it. For one, there are a variety of options out there for businesses to avail of and because of the different needs and wants of each business, it’s likely that one will end up with a variety of different data storage methods.
“People are going to end up with what we call a multi-cloud environment, that’s what we’re seeing,” said the enterprise sales director of Dell EMC Catherine Doyle. “Where you have some on-premise and some in the cloud, that’s now maturing as a way of operating whereas, for a long time, it was we’re going to the cloud fully or we’re not at all, but the reality is it’s going to be both.
“What most customers are trying to do is to figure out how they can provide that as a service-type model that you get in the cloud on-premise and manage the cloud from your premises.
“You have control specifically in relation to security, where is my data, GDPR, all that stuff so that’s really where most of our customers are focused right now is how can they enable this multi-cloud world and put a proper structure on it.”
Carmel Owens, general manager for Sungard AS Ireland, says that the option of managed services is becoming increasingly popular with businesses that are pressed for time and resources.
“From a more managed service outsourcing type of view, what we’re seeing is customers are looking at managed storage options,” she said. “Data is not going away so it is growing, it’s labour intensive, it’s hardware intensive, it’s expensive to maintain that estate and grow it.
“Customers are looking to companies like Sungard AS Ireland to support and to help them manage their storage, manage their backups, manage their archive and solutions. They’re all very necessary and important parts of running IT.”
Owens said that part of the reason managed service providers were growing in popularity was the tedious nature of backups. It requires regular maintenance and sometimes multiple backups depending on the data covered to ensure everything is covered.
“For a lot of companies, backup is pretty tedious,” she said. “It has to be done though so it’s absolutely crucial to see that in place, so that’s what we’re seeing, companies want to focus on the higher value services so they want to leave the management of infrastructure and particularly data storage back up [to a partner].
“It’s really about having partners in the IT space if you don’t have those skills in-house. It’s about having someone who understands what the options are out there and it depends on the workloads, the environment, what their data retention policy is, the type of data that you’re storing, compliance and regulation around your industry, there’s a whole range of factors to be considered there.”
Getting your head around it
Backing up your data can be one headache to deal with, yet the other side that must be considered is what the legal parameters are when storing your data. Conway said that this can be a double-edged sword, while it can lead to greater prosperity, it does require businesses to be responsible with it.
“Data has been described by some people as the new oil and others as a liability because if you have data, you have responsibilities so it’s great to say the more data you have, the more valuable the organisation is, but actually the more data you have, the more liabilities your organisation has because there’s more risk associated with that.
“We’ve seen with GDPR, as an example, some people are taking the opportunity to search for data that’s old and say there’s no reason for keeping it and destroy it because you can’t discover it, you can’t be responsible for it if it doesn’t exist, but if you have data, you have a whole bunch of issues.”
That’s where housekeeping and good processes come into play. But some businesses haven’t realised that yet.
“Storage of data is a great thing, but it’s a liability because now you have to worry about it,” he said. “Some people will take the view that they’ll only keep data for as long as they have to keep it . . . but the reality is if you look at mailboxes, everything gets bigger and bigger.
“We replicate data everywhere, we don’t do decent housekeeping because it’s easier to buy the storage than manage it and then we’ll worry about the problem later.”
It’s a sentiment that Hogan echoes as well with new requirements being placed on businesses to meet these demands.
“In line with the trends of increasing volume, variety and the velocity of data being generated, companies relying on data storage are being challenged to implement storage management policies to meet these new requirements,” he said.
“A proper storage tiering strategy is vital to deliver a balanced environment that can meet the performance and the data retention needs of the business. Encryption of data and resilient backup and restore environments are significant challenges facing companies today.”
While making the move is an important first step, there are some important factors to consider when you’re choosing a provider to partner with. It’s recommended you assess what exactly your business needs are.
“If a customer has decided they’re going to migrate to the cloud, stick their backups into the cloud . . . and run our entire infrastructure in the cloud, the number one factor is who are these people who we are about to hand off our data to,” said Canavan. “How long have they been in the industry, what’s their experience, what are their credentials and so on.
“The second factor should be location of data, so is it going to be a cheap data centre in India or is it staying in Ireland, that can be a big one for people.
“Then the third factor — which is often overlooked — is who’s going to manage and monitor these backups because backups need to be watched and they need to be checked daily. In our case, DataString is a fully managed and monitored service.
“We stand over the backups on a daily basis, report all the issues back to our customers and proactively support all the issues, but if that’s not being done, it falls into the end-users’ hands and it can become an absolute nightmare.
“You see guys pay you for cloud backup subscriptions for five years and the subscription never worked, but they’re under the impression that it has and that’s simply because it’s a self-managed service.”
Hogan mentions a similar methodology for choosing a storage provider, saying the key factors are performance, RAS (reliability, availability and scalability), cost-effectiveness, and supportability.
“In terms of a storage provider, businesses should look for a provider with a comprehensive storage range including switching and backup,” he said. “It is also an advantage to work with a provider who can provide a comprehensive solution across compute, storage and networking.
“Also key is local presence and the ability to provide support locally along with a significant installed base to leverage. As we move into the era of AI, the ability to avail of predictive analytics is also important to improve availability and the overall performance of a storage environment.”
The other potential issue is the direction data storage will go. At the moment, the cloud is the big buzzword tossed around, but you do have to delve a bit deeper into what you’re using it for and what your requirements are.
If you don’t properly plan, you can end up having to change regularly, adding new stresses to what you already do.
“Businesses today are changing much faster, so probably what you want to do is predict what you want in three years time because the storage is growing,” said Antonio Pogliani, the chief technology officer of Viatel.
“It’s a big challenge because even if you decide to go with a model, in six months’ times you may need to upgrade to a new model, it’s not just an additional cost that you may not have considered, but it’s also the complexity of [moving and storing data].”
According to Doyle, most people will change when the need arises, not because it is change for the sake of change, but because they’ve reached the end of its lifecycle.
“It’s a natural refresh so people aren’t going to replace what they already got. If something needs to be replaced, when you go to replace it, then you implement the new stuff so it just takes that period of refreshing for it to become more mainstream and they reckon 2020 will be when that will happen,” she said.
“It will enable a lot more in terms of that automation, the ability to flex in and out of the cloud in terms of actually being able to move stuff around without losing performance. It will make the whole system more automated so in terms of actually being able to move stuff around without losing performance or losing the service you’re offering to the business, it enables all of that.”
The best way to treat storage and backups is as a core, integral part of the business and not something that you tack on later. As mentioned before, the growing dependence on digital products to house data means you need a safety net or two to ensure that, when the worst happens, you’re able to cope with it.
Treating it as an optional entity does not help a business in the long run and knowing what’s happening, how often your data is backed up, where it’s backed up and how long you’re going to keep said data for are vital elements for any business to consider.
If you haven’t already, then you’re only setting yourself up for failure.
“We do not regard storage as an island, but rather an integrated part of the overall solution,” said Hogan. “We take a holistic approach to storage, and view it as an integral part of the customer’s business environment, rather than just a standalone function. We believe that customers want ‘self-healing’ and predictive systems and HPE will continue to lead the way in these areas.”
With all the talk of getting people to back up data, one aspect that can be easily overlooked is the management.
It’s not enough to just back up data and leave it at that. The frequency, the range of data covered and where it’s stored are vital components as well.
“The other things with backups is management, making sure the backups you have, the frequency of them is sufficient that you don’t miss out on critical data,” said Michele Neylon of Blacknight. “Depending on what you’re doing, you might want a situation where you have a backup every hour hypothetically.
“Depending on what you’re working with, what kind of retention period do you have, how far back do you go? Sometimes we see with websites that they have, for example, fallen out with a developer, so they go back and screw around with what’s there, or a device somewhere in the office gets infected with a virus.
“You’ve heard of all those cryptolocker-type scams and so you need to be able to restore the data from a good backup from before the issue arose. If you do that, you can save people a lot of headaches and hassle.”
As with any technology, the rate of change happening in the area increases with new standards and features coming into play.
One big change that’s coming into play in the storage world, according to Catherine Doyle of Dell EMC, is MVNE (Mobile Virtual Network Enabler). This is when a company provides network infrastructure and related services to ensure other organisations can offer services to their customers.
It’s something that Dell EMC itself is incorporating into its own products as it removes potential speed bottlenecks and increases performance.
“What’s happening now in our PowerMax, we’ve put our MVNE in end-to-end so you now get that complete performance,” she said. Not everybody is implementing MVNE end-to-end, only some like ourselves for example so you get it right from the start.”
The benefits go beyond speed. For one, analysis and automation can be incorporated into these services, giving them greater versatility.
“Because of that, we’re then able to put some machine learning into the system so the system starts to learn your environment, not just cache-type, but proper learning of how things work and building intelligence into the system to help deal with that and on top of that, the automation layer that we’re now building into this management around storage will enable everyone to move in and out of the cloud.
“That will go across networks and it’s the next stage of making everything go faster, it’s the new protocol that’s coming out. It will take a couple of years for it to become the norm, but Gartner and IDC reckon it will be around 2020 before it becomes more mainstream, but it’s building into the products now and getting it out there, it’s leveraging as much as you can.”