At Time, Benioff gets to be the money

Last week, tech billionaire Marc Benioff finally landed a prize asset that has long been in his sights. But what will he do with it?

Emmet Ryan

Technology Correspondent @emmetjryan
23rd September, 2018

Marc Benioff was trying hard to convey the “tech dude who doesn’t sleep” vibe when announcing his purchase of Time magazine. The Salesforce chief executive’s communication with David Streitfeld of the New York Times was conducted via text message, due to him being in the middle of a massage while taking Streitfeld’s questions.

The purchase of Time from Meredith, which has been the world’s largest publisher since...

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