Thursday February 20, 2020

APPLE: what's needed is new things to excite its customers

Tim Cook’s criticism of the FBI was a rare highlight ahead of a string of dull announcements yesterday

Emmet Ryan

Technology Correspondent

22nd March, 2016
COO Jeff Williams speaks during an Apple special event at Apple HQ in Cupertino, California, yesterday. Pic: Getty

It can’t be often that the boss of a multinational is grateful to be in conflict with a government agency but Tim Cook must have been downright relieved yesterday.

Cook came out swinging at the FBI at the start of his address yesteday, taking on the agency over the current dispute regarding unlocking the iPhone of one of the San Bernardino killers.

The Apple chief executive is in a rare position as he...

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