Apple takes a bite out of Google and Facebook

Apple is smartly recognising that prioritising privacy is good for sales

Emmet Ryan

Technology Correspondent @emmetjryan
7th June, 2018
Apple gets one up on Google and Facebook

Apple has always had one edge on Google and Facebook, how it makes money. It sells comically expensive hardware to a devoted audience who will happily splurge like mad on the firm’s products. It doesn’t rely on ad sales or massive data accumulation, it goes straight to your wallet.

That edge was crucial in enabling Apple to take a big step these past few days. Without saying it was going after...

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