Apple continues to preach to the converted with a lacklustre launch

Its hardcore fans will be happy, but the US giant is mostly just playing catch-up, with little real innovation these days

Emmet Ryan

Technology Correspondent @emmetjryan
15th September, 2019
Tim Cook, chief executive of Apple, speaking during a product launch event at the company’s headquarters Picture: Getty

If it’s mid-September, it must be time to run the rule over an Apple launch. But what are we to make of last week’s product announcements? The new iPhone range was launched, more details – including a launch date – for Apple TV Plus were provided, and it seems that every iPad wants to be a Microsoft Surface now.

Let’s start with the flagship. The new iPhone range looks promising. The...

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