A whole lot of Data

As data volumes grow exponentially for businesses, the focus is turning to how best to derive value from it

1st November, 2015
John Farrelly, country manager for Ireland, SAS

Over one billion Google searches are done every single day. Over 290 billion emails are sent every day, and 30-plus petabytes (more than 30 million gigabytes) of user-generated data is stored, accessed and analysed from Facebook alone. The amount of data being created that can be useful for businesses is huge today.

“If you take a traditional bank, someone shopping for a mortgage probably does their initial research online, then they might pick up the phone, and...

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