Over one billion Google searches are done every single day. Over 290 billion emails are sent every day, and 30-plus petabytes (more than 30 million gigabytes) of user-generated data is stored, accessed and analysed from Facebook alone. The amount of data being created that can be useful for businesses is huge today.
“If you take a traditional bank, someone shopping for a mortgage probably does their initial research online, then they might pick up the phone, and...
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