Saturday August 15, 2020

A new dimension for data mining

Set up by giants IBM and MasterCard last year, Sandyford-based Trūata finds ways for companies to mine data while complying with GDPR. Emmet Ryan meets its chief privacy officer Aoife Sexton

Emmet Ryan

Technology Correspondent

19th May, 2019
Aoife Sexton previously had her own legal practice, specialising in technology and privacy Picture: Fergal Phillips

Privacy is a business, and the introduction of GDPR meant being able to be smarter around it. That creates some serious opportunities. Dublin-based Trūata is looking to find a way to keep the value in data without compromising privacy.

Trūata finds ways for companies to mine data in a way that is GDPR-compliant. It anonymises data to mean it can’t be linked back to the individual but provides general trends and segments....

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