Tuesday March 31, 2020

A Force to be reckoned with

Tech giant Salesforce brought the star power to its annual conference, writes Emmet Ryan in San Francisco

Emmet Ryan

Technology Correspondent

30th September, 2018
Marc Benioff, chairman and co-chief executive officer of Salesforce, speaks during the opening keynote at the DreamForce conference last weekBloomberg

The power of Metallica to close the main portion of Dreamforce, Salesforce’s monstrous annual shindig, was a world removed from the gentle guitar playing of LT Smooth that greeted attendees in the main hall for Marc Benioff’s keynote address.

The CRM giant, which has its EMEA headquarters in Dublin, drew 170,000 people to its annual gathering in San Francisco. It takes over the city to such a degree that getting around...

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