With plans to raise funding of €2 million this year for her tech start-up SalesOptimize, Liz Fulham will be approaching venture capitalists with caution.
Fulham, who established SalesOptimize three years ago in Dublin, plans to target only international VCs with a presence in more than one of her target markets, alongside private investors with influence in the marketing field.
“We raised €1 million last year and more than half of that came from friends and...
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