‘The costs could be enormous and can easily be spun, however inaccurately, as a vanity project,” wrote Brian Murphy, the Taoiseach’s most senior adviser, in an email last September.
It was a remarkably prescient observation on a government rebranding exercise proposed by the head of the new Strategic Communications Unit (SCU) John Concannon. For the past six months, Concannon has been tasked with ensuring the government better communicates with its citizens,...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team