RedC poll: Referendum proved that campaigns count

The same-sex marriage referendum delivered a high turnout of well-informed voters – a watershed in Irish politics.

31st May, 2015
4
Yes supporters at Dublin Castle as the result of the same-sex marriage referendum is announced . Picture: PA

Turnout reached a 20-year high for referendums and there was a resounding endorsement of the proposal. The campaign was remarkable, standing apart from all of the referendum campaigns of recent decades. The results from the post referendum Red C poll confirm the effectiveness of the Yes campaign. The evidence also points towards high levels of voter knowledge on the core features of the referendum proposal.

Campaigns are about informing voters and persuading them to vote....

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