RedC poll: It’s time for pollsters to think outside the box

The recent marriage referendum proved that traditional methods and blunt analysis used by most pollsters are outdated and ineffective

31st May, 2015
RedC poll: It’s time for pollsters to think outside the box

The same-sex marriage referendum was passed by a significant majority, 62 per cent voted in favour of the change to the constitution and 38 per cent voted against. So is this a great victory for the pollsters, who all predicted a majority victory? No, it certainly isn’t.

In fact, all the pollsters (including Red C) using standard polling techniques were out by at least 7 per cent in their prediction of the proportion of people...

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